Musfaha Coffee, a premium coffee brand based in Indonesia, faced challenges with their single-page website, including slow loading times and limited user engagement. They sought a comprehensive redesign to enhance performance, expand content, and improve global accessibility, all while retaining their existing hosting plan.
Objectives
- Enhance website performance: Significantly reduce loading times to improve user experience and SEO rankings.
- Expand content structure: Transition from a single-page layout to a multi-page website with a blog feature for future content expansion.
- Maintain cost efficiency: Implement all enhancements without incurring additional hosting costs.
- Improve global accessibility: Ensure fast load times for international visitors.
- Increase user engagement: Incorporate effective call-to-actions, such as a functional contact form, to convert visitors into leads.
Challenges
The existing website suffered from a Largest Contentful Paint (LCP) of 16 seconds, severely affecting user retention and search engine visibility. Additionally, the client desired a design with tighter spacing and needed to retain their current hosting plan, which required resourceful optimization strategies.
My approach
- Strategic redesign: Developed a dynamic, five-page website incorporating a blog feature, aligning with the client’s content expansion goals.
- Performance optimization: Employed techniques such as image optimization, CSS and JavaScript minification, and browser caching to enhance load times without additional hosting expenses.
- Global reach enhancement: Integrated a free Cloudflare Content Delivery Network (CDN) to distribute content efficiently worldwide, improving access for international users.
- User engagement improvement: Redesigned the contact form to function correctly, addressing the issue of missed inquiries over the past three years, and positioned it prominently to encourage user interaction.
Results
- Increased engagement: The functional contact form led to a noticeable uptick in user inquiries and interactions.
- Performance boost: Reduced LCP from 16 seconds to 1.5 seconds, leading to a faster and more enjoyable user experience.
- SEO enhancement: Achieved higher rankings on Google and Bing without additional SEO efforts, attributed to improved site structure and performance.
