Creating a digital presence for a sustainable agriculture firm

Creating A Digital Presence For Agriculture Firm

About the Client

This client operates in the sustainable agriculture sector, focusing on cultivating high-quality Fresh Fruit Bunches (FFB) from oil palm plantations. With decades of experience, they are committed to efficient and sustainable farming practices to support long-term environmental and economic goals.

Project goals

The primary objectives of this project were:

  • To design and develop a simple, yet impactful, two-page website that reflects the company’s commitment to sustainability and excellence.
  • To implement a professional email system for seamless and secure communication.
  • To optimize the brand’s online visibility, ensuring it ranks prominently for key branded terms.
  • To enhance and standardize the company’s brand identity.
  • To ensure high website security, meeting industry standards.

Challenges

Before initiating this project, the company faced:

  • The absence of even a basic online platform to engage with stakeholders effectively.
  • Inefficient communication channels, lacking a robust email system.
  • Poor visibility in search engines, making it difficult for potential partners and clients to find the business online.
  • A fragmented brand identity, including a low-resolution logo that limited its use in professional and print materials.

Our solutions

Website design & development

  • Delivered a streamlined two-page website, prioritizing essential content and user experience.
  • Focused on speed and usability for quick access to key information.

Professional email setup

  • Configured Microsoft Email, providing a secure and reliable communication platform.

On-page SEO optimization

  • Conducted in-depth SEO to improve search engine rankings, achieving the #1 spot for key branded terms.

Brand identity enhancement

  • Enhanced the client’s original logo slightly to improve its usability.
  • Converted the logo into a high-resolution .EPS format to ensure it could be used for professional printing without quality loss.
  • Developed a comprehensive brand guideline and designed essential materials, including cover letters, business cards, and mockups for promotional items like mugs and shirts.

Website security optimization

  • Implemented advanced security headers, achieving an A+ rating to ensure the website adheres to the highest security standards.
  • Added protections such as Content Security Policy (CSP), HTTP Strict Transport Security (HSTS), and X-Content-Type-Options to safeguard user data and enhance trustworthiness.
  • Designed a custom login page that aligns with the company’s brand identity, providing a consistent, secure and professional experience for internal and administrative users.

Results

Despite being a relatively simple project, it delivered impactful results:

An A+ security header rating for the website, ensuring robust protection against potential threats.

A clean, efficient two-page website that effectively highlights the company’s values and offerings.

Enhanced communication through a professional email system.

#1 search engine ranking for the company’s branded keyword, driving increased online visibility.

A unified and professional brand identity, with print-ready materials and a high-quality logo for versatile use.

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