Turning a legacy presence of Used Cooking Oil Company in UAE into a high-converting B2B platform. We engineered a secure, AI-ready website with a fresh corporate identity that now dominates local search results and drives consistent qualified leads.
Objectives
- Total Brand Refresh: Create a modern logo and color system that conveys stability and corporate maturity.
- Enterprise-Grade Security: Harden the website against cyber threats with advanced protection protocols (2FA, custom paths, and security headers).
- Global Speed (Low TTFB): Ensure the website loads instantly for international partners, regardless of their geographic location.
- High-Converting Structure: Replace the passive legacy site with a conversion-focused layout to generate B2B inquiries.
- Search & AI Visibility: Secure visibility on Search Engines and emerging AI engines like Perplexity.
Challenges
- Stagnant Lead Generation: Despite the company’s market reputation, their digital presence was invisible in search results and failed to generate qualified business inquiries.
- Email Deliverability Issues: Due to improper server configuration, legitimate business emails were frequently getting flagged as spam, disrupting daily communication with clients.
- Brand Misalignment: The outdated visual identity did not reflect the scale of their current operations, causing friction when trying to close high-value B2B contracts.
Our Approach
- Strategic Rebranding: We developed a fresh Logo and Brand Guideline, selecting a color palette that conveys trust and energy, applied cohesively across the new platform.
- Trust-Building Content: We overhauled the website copy to eliminate ambiguity. By clearly articulating the company’s history, milestones, and specific expertise, we ensured that every visitor immediately understands Kinetic UAE is a proven, long-standing industry leader.
- Fortified Security Layer: We moved beyond standard setups by implementing a custom login URL to stop brute-force attacks, enforcing Two-Factor Authentication (2FA) for all admins, and optimizing Security Headers to achieve an A+ rating.
- Global Performance Engineering: We optimized the server stack to minimize Time to First Byte (TTFB). By leveraging edge caching, we ensured the site feels “instant” whether the user is in Dubai, New York, or London.
Results
- Perfect Mobile Optimization: We achieved a 99/100 Performance Score on Google PageSpeed Insights for mobile, ensuring the site is lightning-fast for users on the go.
- Tangible Lead Generation: The client reported a consistent flow of qualified inquiries directly through the new site.
- Search Visibility: Achieved first-page rankings for core keywords and citations in AI-generated search results.
- Peace of Mind: With the new security headers and email protocols (DMARC), the client has experienced zero downtime or spam issues.
