Project overview
Musfaha Coffee’s single-page website was experiencing slow loading times, severely affecting user engagement and SEO performance. The client requested a complete redesign with additional pages, while retaining their existing hosting plan. Plus, they had a specific request for tighter spacing across the new design.
Initial challenges
Before the redesign, the website’s performance was greatly affected by a slow Largest Contentful Paint (LCP) of 16 seconds. The test is from Canada to Indonesia server where the website is hosted to emphasize international user experience. Even worse, the mobile’s score is showing a question mark.
My approach
- Strategic redesign: I transformed the single-page site into a dynamic, five-page website with a blog feature enabled for future use. The goal was to create a more engaging, user-friendly experience without changing the existing hosting, which had just been renewed.
- Speed optimization: To address the slow performance, I implemented comprehensive speed optimization techniques to enhance load times, all without any additional costs. This is included in the rebuild services. This included optimizing images, minifying CSS and JavaScript, and enabling browser caching.
- Global reach with CDN: Recognizing that the website targeted a global audience, We decided to integrate a free Cloudflare Content Delivery Network (CDN). This helped distribute content more efficiently worldwide, ensuring faster access for international visitors.
- Enhanced user engagement: To convert visitors into leads, I added a prominent contact form as the primary call-to-action. And I made sure that this form worked. Previously the form didn’t work and the client said to me there is no emails for the last 3 years. This small but crucial change aimed to improve user interaction and increase inquiries.
Results delivered
- SEO boost without extra effort: The website achieved notable rankings on Google and Bing without additional SEO efforts, demonstrating the impact of a fast, well-structured website.
- Significant speed improvement: With various speed optimization implemented, the LCP was reduced from 16 seconds to 1.5 seconds, making the website significantly faster.
Outcome
The project was a success. The client received a visually appealing, faster-loading website that meets all their needs, from additional pages to improved global accessibility. The redesigned contact form also enhanced user engagement, making it easier for potential customers to reach out.
