Project overview
As a digital professional, my website is more than just an online presence—it’s a reflection of my expertise in website optimization and development. Initially, my business focused primarily on optimizing website speed and on-page SEO, which led to the name Optisite (derived from “optimize website”).
However, as my services expanded to include comprehensive web solutions such as web design, development and overall digital presence improvement, I recognized the need for a rebrand to better represent the broader scope of my work and appeal to a more professional, B2B audience.
Objectives
- Strengthen brand identity: Develop a unique and recognizable name that eliminates confusion and enhances recall.
- Refine the visual identity: Shift from a playful, B2C-oriented aesthetic to a sleek, professional look that aligns with B2B clients.
- Improve user experience: Optimize site structure and navigation to better engage business clients.
- Ensure consistency: Align branding across the website, social media, and marketing materials for a cohesive presence.
Challenges
- Name confusion: The previous brand name, Optisite, was frequently misspelled as Optiside or Optisize, making it harder for clients to find.
- Misaligned branding: The bright blue and yellow color palette, along with cartoonish illustrations, gave the site a playful, consumer-focused feel that didn’t match my professional services.
- Visual inconsistency: The website relied heavily on stylized illustrations rather than real-world visuals, which reduced credibility in showcasing my work.
My approach
- Strategic brand identity development
- Conducted market research to establish a clear, memorable brand name that resonates with my audience.
- Visual & UI redesign
- Transitioned to a modern, professional color palette to reflect expertise and credibility.
- Replaced cartoonish illustrations with high-quality project mockups and real images to enhance authenticity.
- Implemented a cleaner, structured layout with improved typography for better readability and visual hierarchy.
- Website experience optimization
- Redesigned the information architecture for improved navigation and engagement.
- Implemented conversion-driven design elements tailored to professional clients.
- Ensured a responsive, accessible, and mobile-friendly experience across all devices.
- Consistent branding & messaging
- Unified the brand identity across all platforms, ensuring consistency in design, voice, and tone.
- Developed a professional yet approachable messaging style that strengthen credibility.
Why this matters?
This rebrand is more than just a visual update—it’s a strategic transformation that reflects the evolution of my business. Moving from “Optisite” (focused on speed and SEO) to a more broad-based website strategy “Webdivo” and branding approach required a new, stronger identity that connects with a professional audience.
Shifting from cartoonish visuals to real-world mockups allows my portfolio to speak for itself, showcasing actual work rather than abstract representations. Every element, from branding to UX, was designed to strengthen credibility and create a lasting impact.
