Challenge:
The client’s website was running slowly and was underperforming in search engine results. The client wanted to keep their existing design and hosting setup, but needed significant improvements in speed, SEO, and overall performance.
Solution:
- Website rebuild: I follow the original design, but the website is rebuilt with a professional page builder to ensure scalability and ease of maintenance. It’s also rebuilt with best practice in mind.
- Core Web Vitals: Focused on passing Google’s Core Web Vitals to ensure fast loading times, good user experience, and improved SEO performance. The optimization process took 28 days to complete.
- SEO enhancements: Conducted thorough on-page SEO optimization, including adding meta titles, descriptions, and schema for all pages. Researched long-tail keywords to improve search engine rankings, especially for local searches.
- Maintenance and updates: Set up regular maintenance with daily backups and content updates, ensuring the website remains up-to-date and secure.
Key improvements:
- Enhanced site structure: The website was previously configured incorrectly. It’s making too many redirections making the website not accessible and confusing search engine bots.
- Speed: Reduced page load time by minimizing excessive redirections and optimizing website structure.
- SEO performance: Improved search engine rankings and increased website traffic without needing additional backlinks or a blog. Created local business pages for each city to boost local SEO.
- UX improvement: Optimized UX for Indonesia users, focusing on 360px screen width with appropriate font and element sizes.
- User engagement: Integrated call-to-action elements and forms, which are automatically updated in Google Sheets, enhancing lead capture and data management.
Results:
- Core Web Vitals passed: The website now meets all of Google’s standards for speed and usability.
- Increased traffic: Despite being a new domain without a keyword in its name or backlinks, the website has shown a significant increase in traffic.
- Detailed monitoring: With more detailed monitoring tools, the client can do more advanced campaigns to specific regions/city.
- Client satisfaction: The client purchased a one-year maintenance service, reflecting their confidence in the improvements made.
Conclusion
By optimizing the UCO Company’s website for speed and SEO and providing ongoing maintenance, I was able to deliver a significant improvement in performance and client satisfaction.
Client testimonial
Fahad Farooq – tukr.co.id
“Wow bro I really notice how quick the website is now. MASSIVE change! Great job bro, it’s like instant. And the SEO also works! Impressive man, Optimization magician 🪄”
